Resources: When they buy, it’s just the start…
Resources: Think of an initial purchase as the first step in a relationship that can produce additional sales, good will and high engagement levels. Read the article…Click here for more Email Marketing...
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Online Surveys
Surveys - great for listening to & engaging with clientsCreate questionnaires, forms for feedback, download requestsAlso ideal for event registration & range of data capture requirementsWe can...
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Prospecting Email Data Lists
Wherever possible use & grow your own internal email listsFor specific situations, external email data may be the right optionTake great care with regards to legal compliance and data...
View ArticleTip: Monitor open trends, then segment & send at similar times
Quick tip: Monitor when recipients open your emails, identify trends, and then segment and test sending at similar times… * Receive automatic notification of new blog posts: by email / by RSSread more
View ArticleResources: Segmentation and device (e.g. iPad) buyers!
Resources: Jeanniey Mullen shares a few characteristics of device buyers and argues why you should consider them as key targets for your next e-mail campaign PDF
View ArticleResources: Is the high ROI of email making us lazy?
Resources: Are we really driving our own marketing efforts towards one-to-one marketing communications, or is the high ROI of email marketing still making us lazy? PDF
View ArticleTip: Segment & test based on corporate vs web based email
Quick tip: Try segmenting and testing different send times based on corporate vs web based email clients such as gmail, windows live/hotmail etc PDF
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Spinal Research
Marketing & fundraising teams take advantage of our ‘managed service’Micro sites inc. Big Brew event with BBC series biker Guy MartinHTML email templates, automated welcome & triggered...
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